Working with Florida brands

For brands in Miami-Dade, Broward and Palm Beach counties, in-person meetings are easy to arrange. For brands elsewhere in the state, the work runs remotely, which is how most Shopify projects run anyway: the store admin, the code and the preview themes are all online.

Most of Florida is on US Eastern Time, the same as me. The western Panhandle is on Central Time, one hour behind, so we schedule calls with that in mind.

In person or remote

  • South Florida

    Miami, Fort Lauderdale, Boca Raton and West Palm Beach: in person or remote.

  • The rest of Florida

    Remote audits, builds, sprints and retainers.

  • Same clock, mostly

    Eastern Time across most of the state; Central Time in the western Panhandle.

Which offer fits

Four starting points

  1. You're not sure what's wrong

    Start with the Shopify Architecture & Growth Audit: a fixed-price review and a prioritized fix list, usually in 1 to 2 weeks.

  2. You're launching or replatforming

    Store Architecture & Build: an architecture plan, an Online Store 2.0 theme, data migration and launch QA, usually 6 to 10 weeks.

  3. You're on Plus and checkout needs work

    Plus & Checkout Sprint: Checkout Extensibility and Shopify Functions in a two-week sprint.

  4. You need steady improvement

    Growth Retainer: 20 hours a month for CRO tests, new sections, speed work and maintenance.

The store behind the storefront

Build around how your customers shop.

A Shopify project is more than a new homepage. Your catalog, navigation, product pages, cart, and operations need to work together. I start with what you sell, how customers choose, and where your team spends time working around the store.

Whether you sell from one city or serve customers across several regions, the scope starts with your store and customers. A focused review can help separate a theme problem from a product-content gap, an integration issue, or a process that needs to change.

  • 01 · Product discovery

    Help shoppers find the right product

    Plan collections, navigation, search, and filters around the questions customers bring to your catalog. Product attributes, variants, and merchandising should make choices clearer on mobile as well as desktop.

  • 02 · Buying confidence

    Make product pages do more of the work

    Bring the information customers need into the buying journey: product details, variant selection, delivery information, and clear next steps. Review the path from product page to cart for confusing interactions and missing context.

  • 03 · Shopify architecture

    Choose a store structure your team can maintain

    Define reusable theme sections, product data, and app responsibilities before adding more code. For a migration or rebuild, map the catalog, existing URLs, content, and integration dependencies before deciding what to carry forward.

  • 04 · Ecommerce operations

    Connect the storefront to what happens after purchase

    Map how inventory, orders, fulfillment, email, and reporting fit into the store. Identify manual handoffs and overlapping apps, then agree which connections belong in the project and how to test them.

A practical plan for your next Shopify project

Start with the business problem, agree on a manageable scope, and check the buying journey before launch.

  1. Understand the store

    Share your store URL, what you sell, and the problem you want to solve. For an existing store, useful context includes customer questions, operational friction, and the data you already have.

  2. Choose what to change first

    Decide whether the next step is an audit, a focused improvement, or a larger build. Document the theme, app, content, and integration decisions so the scope is clear before implementation.

  3. Review the complete journey

    Check collection browsing, product selection, cart behavior, and the relevant checkout and order handoffs. Include mobile use and the tasks your team needs to manage after launch.

I’m based in Fort Lauderdale and work remotely. Share your location and preferred working hours so we can discuss how to collaborate.

How to work together

The same four offers for Florida brands, with fixed prices up front.

  • Entry offer

    Shopify Architecture & Growth Audit

    For: Entrepreneurs and growing brands

    A clear picture of how your store is built today and what to fix first.

    What's included

    • Store architecture review: theme, data model, app stack, integrations and checkout
    • Speed, UX/CRO and SEO review
    • AI search and AI shopping readiness: product data, structured data and crawler settings
    • Architecture diagram plus a prioritized fix list
    • 30-minute walkthrough call
    Pricing
    Fixed price
    Price
    $1,500

  • Build

    Store Architecture & Build

    For: Entrepreneurs launching, brands replatforming or on old themes

    An architecture plan first, then a store built on it.

    What's included

    • Architecture plan: data model, apps, integrations and Markets
    • Online Store 2.0 theme build
    • Data migration
    • Launch QA
    Pricing
    Fixed price, from
    Price
    $8,000

  • Shopify Plus

    Plus & Checkout Sprint

    For: Shopify Plus brands

    A focused sprint on checkout and Shopify Functions.

    What's included

    • Checkout Extensibility
    • Shopify Functions for discounts, shipping and payments
    • Shopify Scripts to Functions migration
    Pricing
    Per sprint
    Price
    $4,500 (2 weeks)

  • Ongoing

    Growth Retainer

    For: Brands with steady traffic

    A set number of hours each month to keep the store improving.

    What's included

    • CRO tests
    • New sections and features
    • Speed work
    • Maintenance
    Pricing
    Monthly
    Price
    $2,500/month for 20 hours
All services

FAQ

Common questions

Do you meet clients outside South Florida in person?

My in-person meetings are in South Florida. Projects elsewhere in Florida run remotely.

Is remote work slower?

Not for Shopify work. The admin, the code and preview themes are all online, and you see progress on a development theme before anything goes live.

What time zone do you work in?

US Eastern Time. If you're in the western Panhandle on Central Time, we're one hour apart.

Shopify specialties

Related specialties

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Running a Florida brand on Shopify?

Book a 20-minute architecture call, wherever you are in the state.

Send a message