What native B2B covers now

Since April 2026, Basic, Grow and Advanced include company profiles, payment terms, volume pricing, ACH (US), vaulted cards and up to three B2B catalogs. Plus is still needed for unlimited catalogs, direct catalog assignment to specific companies and locations, deposits, partial payments and payment requests per fulfillment.

B2B buyers must use the new customer accounts, with passwordless sign-in. You can run B2B in the same store as DTC (a blended store) or in a separate wholesale store. Plan the price structure before building: the three-catalog limit is the constraint that most often forces the Plus decision.

What I plan and build

  • Companies and locations

    Buyers grouped by company, with locations, payment terms and permissions.

  • Catalogs and pricing

    Price lists and volume pricing, planned around the catalog limits of your plan.

  • Store setup

    Blended store or separate wholesale store, decided up front.

Launching B2B, step by step

From price list to first order

  1. Price structure

    How many price lists you really need, and whether that means Plus.

  2. Store setup

    A blended store showing B2B pricing to signed-in company customers, or a separate wholesale store.

  3. Rules

    Order minimums, payment terms and B2B-only payment methods, using native settings or Shopify Functions.

  4. Test as a buyer

    Ordering, terms and checkout tested as a company customer before launch.

How to work together

B2B launches run as a build; Plus brands can add custom B2B checkout rules in a sprint.

  • Build

    Store Architecture & Build

    For: Entrepreneurs launching, brands replatforming or on old themes

    An architecture plan first, then a store built on it.

    What's included

    • Architecture plan: data model, apps, integrations and Markets
    • Online Store 2.0 theme build
    • Data migration
    • Launch QA
    Pricing
    Fixed price, from
    Price
    $8,000

  • Shopify Plus

    Plus & Checkout Sprint

    For: Shopify Plus brands

    A focused sprint on checkout and Shopify Functions.

    What's included

    • Checkout Extensibility
    • Shopify Functions for discounts, shipping and payments
    • Shopify Scripts to Functions migration
    Pricing
    Per sprint
    Price
    $4,500 (2 weeks)
All services

FAQ

Common questions

Do I need Shopify Plus for B2B?

No. Since April 2026, Basic, Grow and Advanced include native B2B with up to three catalogs. Plus adds unlimited catalogs, company-specific catalog assignment, deposits and partial payments.

Can I sell B2B and DTC from the same store?

Yes. A blended store shows B2B pricing and terms to signed-in company customers while DTC shoppers see retail pricing.

How do B2B customers log in?

Through new customer accounts, using their email and a one-time code. Legacy customer accounts aren't supported for B2B.

Related specialties and guides

Related specialties

Further reading

← Back to Shopify Expert: every location and specialty

Adding wholesale to your store?

Book a 20-minute architecture call to plan the price structure.

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