Topic
Analytics
2 articles on Analytics.
Shopify Analytics vs GA4: Attribution and the Reports That Actually Matter
Shopify and GA4 will never agree, and they don't need to. Use each one for what it measures well, and learn which attribution model you're looking at.
Read articleShopify Tracking After Privacy Changes: Web Pixels, Meta CAPI, Google Tags and Consent
Ad blockers, consent banners and Shopify's move to sandboxed pixels changed how tracking works. Here is a clean, privacy-respecting setup that ad platforms can still learn from.
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