Shopify eCommerce Architect
I'm a Shopify eCommerce Architect. I help DTC brands and entrepreneurs plan, build and scale Shopify stores that hold up under real traffic and real operations.
I've spent 7+ years building and running Shopify stores, from theme architecture and the data model to checkout and performance. I start with how the store should be built, then build it.
What I architect and build
- Store architecture: Online Store 2.0 themes, metaobjects and the data model, the app stack
- Shopify Plus: Checkout Extensibility, Shopify Functions, Markets (multi-region and multi-currency)
- Performance and CRO: Core Web Vitals, A/B testing, conversion-focused UX
Experience
- Full Stack Shopify Developer, Aroma360 (2023–present)
- Front-end development and ongoing enhancements, hotelcollection.com
- Software Engineer, Ripen (2021)
- Lead Shopify Front-End Developer, Capillus (2020–2021)
- Web Developer, Allied Health Agency (2019) and LPI Media (2018)
Planning a build, a migration or a replatform?
Start with a 20-minute architecture call.