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About
Fort Lauderdale, Florida, USA
Shopify eCommerce Architect
I'm a Shopify eCommerce Architect. I help DTC brands and entrepreneurs plan, build and scale Shopify stores that hold up under real traffic and real operations.
I've spent 7+ years building and running Shopify stores, from theme architecture and the data model to checkout and performance. I start with how the store should be built, then build it.
What I architect and build
Store architecture: Online Store 2.0 themes, metaobjects and the data model, the app stack
Shopify Plus: Checkout Extensibility, Shopify Functions, Markets (multi-region and multi-currency)
Performance and CRO: Core Web Vitals, A/B testing, conversion-focused UX
Experience
Full Stack Shopify Developer, Aroma360 (2023–present)
Front-end development and ongoing enhancements, hotelcollection.com
Software Engineer, Ripen (2021)
Lead Shopify Front-End Developer, Capillus (2020–2021)
Web Developer, Allied Health Agency (2019) and LPI Media (2018)
Shopify architecture notes, straight to your inbox
Practical notes on building Shopify stores that scale: architecture, speed, conversion and AI search readiness. Written for founders and growing DTC brands.
What I'm seeing across real Shopify builds
Fixes you can ship without a rebuild
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Let's plan your store
Send me a message about your store and I'll reply by email.
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