Working with Florida brands

For brands in Miami-Dade, Broward and Palm Beach counties, in-person meetings are easy to arrange. For brands elsewhere in the state, the work runs remotely, which is how most Shopify projects run anyway: the store admin, the code and the preview themes are all online.

Most of Florida is on US Eastern Time, the same as me. The western Panhandle is on Central Time, one hour behind, so we schedule calls with that in mind.

In person or remote

  • South Florida

    Miami, Fort Lauderdale, Boca Raton and West Palm Beach: in person or remote.

  • The rest of Florida

    Remote audits, builds, sprints and retainers.

  • Same clock, mostly

    Eastern Time across most of the state; Central Time in the western Panhandle.

Which offer fits

Four starting points

  1. You're not sure what's wrong

    Start with the Shopify Architecture & Growth Audit: a fixed-price review and a prioritized fix list, usually in 1 to 2 weeks.

  2. You're launching or replatforming

    Store Architecture & Build: an architecture plan, an Online Store 2.0 theme, data migration and launch QA, usually 6 to 10 weeks.

  3. You're on Plus and checkout needs work

    Plus & Checkout Sprint: Checkout Extensibility and Shopify Functions in a two-week sprint.

  4. You need steady improvement

    Growth Retainer: 20 hours a month for CRO tests, new sections, speed work and maintenance.

How to work together

The same four offers for Florida brands, with fixed prices up front.

  • Entry offer

    Shopify Architecture & Growth Audit

    For: Entrepreneurs and growing brands

    A clear picture of how your store is built today and what to fix first.

    What's included

    • Store architecture review: theme, data model, app stack, integrations and checkout
    • Speed, UX/CRO and SEO review
    • AI search and AI shopping readiness: product data, structured data and crawler settings
    • Architecture diagram plus a prioritized fix list
    • 30-minute walkthrough call
    Pricing
    Fixed price
    Price
    $1,500
  • Build

    Store Architecture & Build

    For: Entrepreneurs launching, brands replatforming or on old themes

    An architecture plan first, then a store built on it.

    What's included

    • Architecture plan: data model, apps, integrations and Markets
    • Online Store 2.0 theme build
    • Data migration
    • Launch QA
    Pricing
    Fixed price, from
    Price
    $8,000
  • Shopify Plus

    Plus & Checkout Sprint

    For: Shopify Plus brands

    A focused sprint on checkout and Shopify Functions.

    What's included

    • Checkout Extensibility
    • Shopify Functions for discounts, shipping and payments
    • Shopify Scripts to Functions migration
    Pricing
    Per sprint
    Price
    $4,500 (2 weeks)
  • Ongoing

    Growth Retainer

    For: Brands with steady traffic

    A set number of hours each month to keep the store improving.

    What's included

    • CRO tests
    • New sections and features
    • Speed work
    • Maintenance
    Pricing
    Monthly
    Price
    $2,500/month for 20 hours

FAQ

Common questions

Do you meet clients outside South Florida in person?

My in-person meetings are in South Florida. Projects elsewhere in Florida run remotely.

Is remote work slower?

Not for Shopify work. The admin, the code and preview themes are all online, and you see progress on a development theme before anything goes live.

What time zone do you work in?

US Eastern Time. If you're in the western Panhandle on Central Time, we're one hour apart.

Running a Florida brand on Shopify?

Book a 20-minute architecture call, wherever you are in the state.