以正确方式启动店铺

我建议，开店时不要急着安装主题、添加十几个应用，再把问题留到以后解决。这样做最后往往会变成：商店运行缓慢、应用功能重叠，数据模型也不符合你的销售方式。提前做一份简短的架构规划，就能避开大部分问题。

奥斯汀采用美国中部时区，比东部时间晚一小时，所以几乎感觉不到时差。我在奥斯汀没有办公室，开发工作全程远程进行；你可以在开发主题上看着店铺逐步成形。

创始人能得到什么

  • 先规划，再开发

    先确定数据模型、应用、集成方案和市场布局。

  • 更少应用

    优先使用 Shopify 原生功能，其次使用应用，最后才考虑自定义代码。

  • 相隔一小时

    美国中部时间与东部时间几乎一整天都有重叠。

按周推进的远程开发

店铺架构与开发

  1. 架构方案

    规划产品、变体、集合和元字段的结构，明确需要和不需要的应用，以及店铺如何连接其他工具。

  2. 主题开发

    使用 Online Store 2.0 分区和区块开发主题，让你可以在主题编辑器中重新调整布局，无需联系开发者。

  3. 数据迁移

    如果你正从其他平台迁移，我会按顺序导入产品、客户和订单，并提供重定向映射表。

  4. 上线 QA

    上线前测试结账、折扣、移动端和桌面端。开发通常需要 6 到 10 周。

The store behind the storefront

Build around how your customers shop.

A Shopify project is more than a new homepage. Your catalog, navigation, product pages, cart, and operations need to work together. I start with what you sell, how customers choose, and where your team spends time working around the store.

Whether you sell from one city or serve customers across several regions, the scope starts with your store and customers. A focused review can help separate a theme problem from a product-content gap, an integration issue, or a process that needs to change.

  • 01 · Product discovery

    Help shoppers find the right product

    Plan collections, navigation, search, and filters around the questions customers bring to your catalog. Product attributes, variants, and merchandising should make choices clearer on mobile as well as desktop.

  • 02 · Buying confidence

    Make product pages do more of the work

    Bring the information customers need into the buying journey: product details, variant selection, delivery information, and clear next steps. Review the path from product page to cart for confusing interactions and missing context.

  • 03 · Shopify architecture

    Choose a store structure your team can maintain

    Define reusable theme sections, product data, and app responsibilities before adding more code. For a migration or rebuild, map the catalog, existing URLs, content, and integration dependencies before deciding what to carry forward.

  • 04 · Ecommerce operations

    Connect the storefront to what happens after purchase

    Map how inventory, orders, fulfillment, email, and reporting fit into the store. Identify manual handoffs and overlapping apps, then agree which connections belong in the project and how to test them.

A practical plan for your next Shopify project

Start with the business problem, agree on a manageable scope, and check the buying journey before launch.

  1. Understand the store

    Share your store URL, what you sell, and the problem you want to solve. For an existing store, useful context includes customer questions, operational friction, and the data you already have.

  2. Choose what to change first

    Decide whether the next step is an audit, a focused improvement, or a larger build. Document the theme, app, content, and integration decisions so the scope is clear before implementation.

  3. Review the complete journey

    Check collection browsing, product selection, cart behavior, and the relevant checkout and order handoffs. Include mobile use and the tasks your team needs to manage after launch.

I’m based in Fort Lauderdale and work remotely. Share your location and preferred working hours so we can discuss how to collaborate.

如何合作

我同样为 Austin 品牌提供这四种方案，并提前明确固定价格。

  • Entry offer

    Shopify 架构与增长审计

    For: Entrepreneurs and growing brands

    A clear picture of how your store is built today and what to fix first.

    What's included

    • Store architecture review: theme, data model, app stack, integrations and checkout
    • Speed, UX/CRO and SEO review
    • AI search and AI shopping readiness: product data, structured data and crawler settings
    • Architecture diagram plus a prioritized fix list
    • 30-minute walkthrough call
    Pricing
    Fixed price
    Price
    $1,500

  • Build

    店铺架构与开发

    For: Entrepreneurs launching, brands replatforming or on old themes

    An architecture plan first, then a store built on it.

    What's included

    • Architecture plan: data model, apps, integrations and Markets
    • Online Store 2.0 主题构建
    • 数据迁移
    • 上线 QA
    Pricing
    Fixed price, from
    Price
    $8,000

  • Shopify Plus

    Plus & Checkout Sprint

    For: Shopify Plus brands

    A focused sprint on checkout and Shopify Functions.

    What's included

    • 结账扩展
    • Shopify Functions for discounts, shipping and payments
    • Shopify Scripts to Functions migration
    Pricing
    Per sprint
    Price
    $4,500 (2 weeks)

  • Ongoing

    增长顾问服务

    For: Brands with steady traffic

    A set number of hours each month to keep the store improving.

    What's included

    • CRO 测试
    • 新增版块和功能
    • 速度优化
    • 维护服务
    Pricing
    Monthly
    Price
    $2,500/month for 20 hours
预约 20 分钟架构咨询 All services

常见问题

常见问题

你需要来我的办公室吗？

不需要。Shopify 项目通过店铺后台、代码和开发主题完成，因此可以远程进行。我位于佛罗里达州劳德代尔堡，没有在你的城市设办公室。

上线后我可以自己编辑店铺吗？

可以。这正是我用 Online Store 2.0 分区和区块开发的目的：你可以在主题编辑器中重新排列页面，无需改动代码。

开发需要多少钱？

我提供的店铺架构与开发服务采用固定价格，$8,000 起。完成架构咨询通话后，我会提前给出报价。

我的 Shopify 专业能力

Related specialties

← Back to Shopify Expert: every location and specialty

准备在奥斯汀上线 Shopify 商店？

在安装第十二个应用前，先和我预约 20 分钟的架构沟通。

预约 20 分钟架构咨询 给我发消息